Pinterest Secret Boards and Instagram Web Interfaces

Let’s talk about how storytelling and a sense of shared experience can make a brand stand out and achieve success. Look at the letter below from Pinterest. This is a brilliant piece of outreach that I’m sure every person with a Pinterest account received just like I did.

Hi, Virginia!
I had two thoughts driving home from the hospital with my wife, Divya. The first was, “I can’t believe I’m a Dad.” The second was, “I hope I can get our new baby, Max, out of that new car seat when we get home.”
During the first couple weeks, we started to figure out all the little things that are second nature for experienced parents: changing diapers, swaddling a wriggly infant, and doing every household task with one arm. As usual, Divya was a few steps ahead of me. When our doctor suggested we buy a humidifier she said, “Oh, I already have one!” When I was getting Max ready for his first bath, she pulled out a neat homemade bath kit, complete with a tiny towel, comb and toothbrush. I felt like I’d forgotten to read a secret New Baby Instruction Manual. In an exasperated moment, I remember asking Divya, “How did you figure all this stuff out already?!” She looked at me and and cheerfully replied, “I just follow other parents on Pinterest!”
Over the last year, there have been so many ways, big and small, that the Pinterest community has made my life better. I’m happy to say that I’m not alone. We’ve heard from teachers who use Pinterest to plan lessons, chefs who share recipes, and museums that pin their archives. We’ve also heard from millions of people who’ve been inspired to pick up an old hobby or try something new. It’s honestly more than we ever expected when we started Pinterest. We’re humbled to be part of such a positive, warm and creative community.
Today, we’re excited to continue this tradition with a new feature we hope will make Pinterest even better—secret boards. Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby. We’re testing out the feature by giving everyone 3 secret boards. You’ll find them at the bottom of your profile. We can’t wait to hear what you think!
On behalf of our team here at Pinterest, thanks so much for pinning, inviting your friends, and sending us ideas for how we can improve. Most of all, thanks for sharing your inspirations. With your help, we’ll make Pinterest a little better every day.
—Ben & the Pinterest Team

For comparison, take a look at the way Instagram announced that the mobile app was going to have a web interface. What they have there is well written and friendly just like the Pinterest letter. But Instagram’s notice leaves out one very important fact. The web is merely a display – the guts of the display and the ability to edit what shows up on the web all still happens in the mobile app. For a Flickr user like myself, it was hard to wrap my head around the idea that I couldn’t do anything with the stuff on the web except look at it and share it. You have to go back to the mobile app to do more. Knowing that in advance would have saved me some frustration.

I know the Pinterest letter doesn’t tell me anything about how to work with Secret Boards. Maybe when I get in there are create my first secret board I will discover hidden snares and fume over unanswered questions. But right now, I’m feeling like Pinterest won the +1 for good user communications.

5 Reasons Graphic Designers and Marketers Should Read the News

kid with sign
Image by mickey van der stap via Flickr

With so much sensationalism and tragedy, it can be easy to tire of reading the news.  But the news can be an excellent resource for graphic designers and marketers.  Here are five reasons why you should be reading the news.

1.  Capitalize on stories

When a major story breaks, you can profit by designing related materials or marketing your company along a parallel story line.

2.  Generate new ideas

Simply browsing headlines can be enough to inspire you to conceive a new design style or marketing strategy.

3.  Identify opportunities

Watch the business and classifieds sections for companies that need graphic design services.  Find undiscovered target customer bases in the lifestyle and features for your products and services.  Advertise and sell.

4.  Study the competition

Scour the news and photos for mentions of your main competitors to find out what they’re doing.  Then use the information to your advantage.

5.  Discover new tools

Read industry-related publications to learn about new tools that can increase your efficiency, return on investment, and your bottom line.

Try reading new publications from similar industries to find overlapping opportunities.  You should also skim news you’re normally not interested in; you’ll be surprised at how many opportunities you discover.  And if you’re used to reading your news digitally, try picking up a few newspapers and magazines.  The various interests represented in such publications can expose you to new ideas that might not cross your mind if you only read the same material.

Start thinking of reading the news as an investment in your own profits, and it can quickly become a go-to source for inspiration.

Guest Author Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint and Facebook.

How to Replenish Your Creativity Juice

It is the most feared condition for all those engaged in the creative arts. In the daily grind of life, there comes a point when all ideas seem to have been extinguished, and any momentum seems to have ground to a halt. It’s the condition most commonly known as writer’s block. And despite its name, it doesn’t just strike writers.

Graphic designers create all sorts of material all day for clients—images, logos, and other marketing outputs. It is a job that taps strongly into a person’s ability to be creative with pictures and art. At first, the ideas come easily—at times, there’s too much of them to handle! But imagination has its limits, and after pushing it so hard in order to come up with the perfect output, burnout can set in. This ends up killing the designer’s initial enthusiasm and drive for his work, and results in feelings of frustration and stress.

creative_juiceBut writer’s block doesn’t have to cripple you. Here are 8 ways to combat it, and get your creative juices flowing again.

  1. Have a break. Focusing too hard on your task when it just isn’t happening can exacerbate the block. Sometimes, the best thing you can do is let it go for a while. Do something mindless. Surf the Net, check Facebook and Twitter, or call a friend to chat. Doing activities that take your mind off work can help to refresh your thoughts, and when you return to the task at hand, you’ll feel more energetic.
  2. Watch TV. It screams “lazy!” to many, but not to the mind. TV is a product of creativity, and is a hotbed of material that can stimulate your thinking. Channel surf, and try to watch different kinds of shows. And watch TV on the TV—don’t rely on the downloaded episodes of your favorite sitcoms on the computer. Widen your scope and look for something new to get interested in—that could be the spark you’re looking for.
  3. Read books. Grab a book (an actual book, mind you!), curl up with a cup of tea or coffee, and dive in. Reading can be a great creative exercise—it keeps your mind active by creating mental pictures of what you’re reading. By seeing how the author expressed his or her thoughts, you can be inspired to come up with your own expressions.
  4. Maintain an active lifestyle. Mentally down? Get up and get out. An active lifestyle can stimulate the flow of blood to the brain, giving your mind a boost. You can go to the gym, jog, play sports, or even do something as simple as taking a walk. The important thing is to get moving. Once you’re pumped up, the creative juices will flow much more strongly.
  5. See some new sights. Looking at the same four walls every day can be a reason why you’re all stopped up. So step away from your desk and change your surroundings. Go somewhere where you can get lost in nature. Travel to another country, or another province. Venture outdoors, rather than staying indoors, and bring your materials with you. Oftentimes, a change of scenery is just what you need to get you out of your rut.
  6. Listen to music. There’s a reason why Baby Mozart sells. Many parents want their kids to be exposed to beautiful music even while in the womb so that they’ll be born smarter. You may not be a baby anymore, but it doesn’t mean that music can’t still work its magic on you. Music is universally acknowledged as one of the best sources of creativity and inspiration. Personally, I work best when I’ve got my headphones in—I find that the melodies of my favorite songs can perk me up. A great way to harness the power of music is to identify the songs that you think best get you in the mood to design, and create an inspirational playlist. If you don’t like to be distracted by lyrics, you can always opt for classical or instrumental music instead. The key is to discover the right mix for you.
  7. Have fun with it. One of the ways in which creative work can feel stifling is by being “work”. It’s different when you’re designing as a hobby—there’s no pressure to be perfect because no one’s watching and you’re not looking for anyone’s approval. Design something for fun when you’re feeling stuck. It can be something as simple as creating a Spiderman cover photo for your Facebook timeline, or redoing the layout for your personal blog. The purpose is to remember the joy of designing again, and at the same time to keep your skills in constant use so they stay sharp even when your mind isn’t. Once you’ve rediscovered your purpose, sitting down to work will be much easier.
  8. Look for an inspiration. Creative bursts happen anytime, anywhere, any way once you find that spark. Don’t be afraid to search for it in unexpected places. Some find inspiration while sitting on an elephant in Thailand. Others find it in dreams. Still others find it in people. You want to live every day being open to the possibility of having a creative burst. You don’t have to force inspiration—it comes to you in the right time. Learn to recognize it, and capitalize on it.

ArtWhen you’re experiencing writer’s block, always remember that it doesn’t go away on its own—you need to decide to act in order to start moving again. Writer’s block is always rooted in fear and anxiety, and the way to overcome it is by realizing what causes them and dealing with them. As a designer, don’t be afraid to show yourself in your work. Don’t be paralyzed by the fear of making mistakes. You’ll be so surprised by how many great ideas you have, that you’ll forget what writer’s block even means.

Guest author Celina Conner is a Yoga Instructor, an alumna of Marketing Management at Martin College Australia  and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes. Follow her adventures on her Twitter.

Explaining CISPA (Infographic)

CISPA Infographic by Lumin Consulting

Infographic designed by Lumin Consulting

More CISPA Resources

Photo Editing in Flickr Goes to Aviary

Flickr recently announced that Picnik (set to disappear completely from Flickr by April 19) will be replaced with the HTML5 based image editing tool Aviary. In case you missed the subtle nuance of the phrase HTML5 based, I remind you that means it will work in iOS.

Aviary is a plug-in that works in mobile devices and in the desktop browser. Aviary also works with Facebook. Flickr promises it will be faster than Picnik.

Some Flickr accounts can see Aviary in place right now. Using it is similar to the way Flickr worked with Picnik. Here’s a look at how to use Aviary from inside Flickr.

Step by Step with Aviary in Flickr

Here’s a photo I took of Leslie Jensen-Inman and Jeffrey Zeldman on the stage at SXSW in March. It’s on Flickr and ready to edit with Aviary.

Step One: In the Actions pull down menu, select Edit photo in Aviary

Edit Photo in Aviary menu item
Image ©Virginia DeBolt

Step Two: Agree to give Aviary access to Flickr

agree to aviary
Image ©Virginia DeBolt

You’ll only have to do this the first time you use Aviary.

Step Three: Edit

edit window in Aviary
Image ©Virginia DeBolt

The image opens in Aviary’s editing window. You see a row of tools across the top of the window. The options include such things as enhance, crop, and brightness. Note the arrows. Click the arrow and you find additional editing tools.

menu 2 in Aviary
Image ©Virginia DeBolt

With these tools you can do things like hide redeye or blemishes and sharpen.
You can even draw.

Step Four: Save

save in Aviary
Image ©Virginia DeBolt

When you save, you can choose to change the photo’s title, add new descriptions or tags, determine who can see the photo. Most importantly, you decide whether or replace the existing photo with the edited one or to save a new copy of the image.

After you click Save, you are right back in Flickr, ready to move on.

Are You Happy with the New Photo Editing Tool?

I’ve used Aviary for a long time and watched it grow. I’m happy to see it integrated with Flickr. It’s a good replacement for Picnik – easy to use and robust enough to do the job. I’m pretty happy about this development. Are you happy with it?

Note: This article is cross-posted at BlogHer in a slightly different form.