Macromedia Curriculum for Higher Education

Macromedia has stepped into the publishing fray with a number of new training products. Macromedia – Curriculum includes a Foundations in Web Design year-long curriculum, a Design Concepts and Technical Guide for Digital Design classes, and a Studio MX 2004 Step-By-Step textbook with a hands-on project for each of the tools in Studio MX 2004.

I haven’t seen any of this material yet, so can’t give you any sort of review. The new curriculum will be marketed in addition to the current publications called Training from the Source available from Macromedia press.

What are design students learning about web standards? Part II

Tom Green, co-author of Building Web Sites with Macromedia Studio MX from New Riders Press, had some thoughtful comments on this topic, which I’m quoting with his permission.

“The question I have always grappled with is: Am I training designers or bit heads? Around [my] college this has resulted in an awareness of the two sides of the web fence that I call the ‘geeks and the freaks’.”

Tom said, “Educators that actually hang out in the industry have seen the job become very complex, very fast. As I have been hammering in the book, Building Web Sites with Macromedia Studio MX, the business, almost overnight it seems, moved from the one person shop to multi-discipline teams. This means there is room for designers and there is room for the coders. The astute educator will recognize neither side can even hope to master the other’s knowledge base. In order to accommodate this I, for example, make it very clear to my students we aren’t going to turn them into code jockeys. What we are going to do, though, is make them aware of how the code works in order to help them actually work and communicate, knowledgeably, with a code jockey. . . In fact we are starting to pair up the coders and the geeks at my college.”

What are design students learning about web standards? Part II

This question was raised in a group discussion today by Judi Sohn of Mom at Home Design. She said, “I happened to visit my alma mater’s (a college of art and design) website this morning. They just redesigned the site. The site looks attractive but the code! Standards schmandards. It’s nested table on nested table. I counted 3 table tags before the first line of content.”

“I know there are a lot of good reasons to stick with a table-based layout,” Judi continued, “but if you’re selling a service shouldn’t you
advertise it? Art schools are marketing themselves as the future of professional design, shouldn’t they show that they can do what they should be teaching? Layout aside, the CSS was worse. I took a look and saw things like:
body { background-color: #D5CBC0}
body { }
body { }
body { }
I ran it through the validator and I could have sworn the thing laughed at me.”

Judi’s comments really struck a nerve with me, because I too have felt that we are not necessarily teaching the right things in our colleges.

I think part of the blame is that many of the available text books continue to offer up table-based layouts and font tags as if there were no alternatives. I think part of the blame is that instructors have not learned as much as they need to know about CSS. And, at the school where I teach, I know that standards get overlooked because instruction is concentrated on creating art works in PhotoShop or Fireworks and importing it into Dreamweaver without teaching students to care what the code looks like.

I think we can do both: create attractive site design and use standards. I’d like to hear from teachers who think they have found a way to do both in their curriculum.

Web Teacher to Write Student Edition for Dreamweaver MX Visual Quickstart Guide

After a happy collaboration with Peachpit Press for HTML for the World Wide Web with XHTML and CSS and author Elizabeth Castro on the Student Edition for that book, Web Teacher just signed on to write the Student Edition for another Peachpit Press book: Macromedia Dreamweaver MX for Window and Macintosh. The Dreamweaver MX Student edition is for the Visual Quickstart Guide by J. Tarin Towers.

The Student Editions contain a Student Study Guide within each chapter, providing Learning Objectives, Get Up and Running Exercises, Class Discussion Questions, and Review Questions. For instructors, Peachpit supplies a Visual QuickStart Guide Instructor Edition which provides the tools to help you guide and evaluate your students throughout your course. I’m writing this part of the Student Edition as well.

Lynda Weinman now offers academic resources

lynda.com – Educators Resource The lynda.com site now offers various resources aimed at the academic community including sample chapters, discounts for educational materials and other material. Among the many excellent books released by lynda.com is Dreamweaver MX Hands-On Training and several other Hands on Training volumes for Web teachers.