Does coolness trump price?

Amazon.com announced today that is it selling MP3 Downloads that are DRM free and work in any MP3 player for 89 cents a song. Since Apple recently bumped the price of its DRM free songs to $1.29, this may be the beginning of a serious struggle for the music download buck. It will be interesting to watch, at any rate. We know that millions of people are willing to lay down their money for a cool phone or a cool MP3 player from Apple, but will that loyalty extend to laying down money for songs to fill up said devices?

Let the party begin!