The Web Credibility Project – Stanford University: “As
part of the Persuasive Technology Lab, we are investigating such questions as:
- What
causes people to believe (or not believe) what they find on the Web? - What
strategies do users employ in evaluating the credibility of online sources? - What
contextual and design factors influence these assessments and strategies? - How
and why are credibility evaluation processes on the Web different from those
made in face-to-face human interaction, or in other offline contexts?”
In addition to the research results, an email newsletter and credibility teaching materials are available. Qualified academics receive a free two-week credibiity training course outline and materials that go for $1500 commercially.